Marketing and sale Assignment Example | Topics and Well Written Essays - 4500 words

Marketing and sale - Assignment Example Specifically, the current focus group will concentrate on; The first step of a focus group project is to determine various components and project partners. The current focus group project is on a newly developed ‘all natural granola style cereal.’ So, project partners for this focus group will be participants such as, housewives, young consumers of the age group 21-30, young executives and middle-aged professionals. Project partner will also include a moderator, a auditing expert, a technical and a assistant. The total number of participants included in the group will be 10. The focus group is expected to be diverse providing feedback and ideas from different perspectives. As such, the selected focus group will be a mix of male, female and young participants, who are consumers of cereals (NCBI, 2013). Sampling of Cereal Brands: During first stage of the focus group project, a sample survey test will be included and the attendees will be given three cereal brands, where only one brand will be of the company. They will be asked to differentiate on the basis of taste, appearance and likeness. Some of the model questions that can be asked to participants in the sampling survey are: Focus group interview: In the second stage, questions will be asked separately to the focus group regarding quality, taste and other features of the product. Some of the questions that can be asked during the cereal sampling are; Focus Group discussion: The next stage will include an open discussion forum, where the participants will express their views and opinions regarding product, usage and avenues for further improvements. Analysis: After successful conduction of a focus group, the next important stage will be dissemination of data and information gathered during the process. Analysis of the data will help in evaluating alternatives and deciding appropriate actions